GeoGuessr is an online browser-based game that's heavily based on Google Maps and, especially, Google Street View. Originally, people just loved to wander the streets and roads of the world in Street View, and GeoGuessr made it into an outright game: It gives you a random street view location, removes all labels and other data that would indicate where you are, and your task is to try to guess (on the world map) where exactly you are.
Turns out that this is not just a niche curiosity of a "game". In fact, it turned out to be so immensely popular that there are millions of players and outright professional tournaments (organized by the game's developers) nowadays run in lavish stages with a big crows of live spectators.
While (as far as I know) Google does not own the game nor the development company, they fully support it, and have added a huge amount of features and APIs to Street View to help GeoGuessr. Needless to say, the game has skyrocketed the popularity of the Google Maps and Google Street View services.
The game is also a fantastic tool to learn more about world geography than most people would have ever learned in their entire lives on their own. When you play enough, you'll get to know what several different countries look like, what kind of language they use, what the infrastructure looks like, and you learn a lot of tidbits that help you recognize which part of the world, or even which country, you are in (such as what street signs and road markings look like in particular countries.)
The game offers one particular interesting feature: Creating your own custom maps that other players can play. In other words, a custom "level" that contains either a bunch of specific locations (that are given to players at random), or a bunch of entire areas (from which locations are given to players at random).
This is a fantastic feature because it allows people to create very interesting custom maps. For example, a map could show just stores or restaurants of a particular brand, or it could just show buildings of a particular type (say, for example, football stadiums), or the map might only contain unusually difficult locations (even for very advanced players), and so on and so forth.
There is, however, one very major problem with this feature. Part of the problem is not the fault of the GeoGuessr developers, but part of it is.
Consider and compare it to a rather different game that allows users to create and upload custom levels for other people to play: Super Mario Maker 2. That game is extraordinarily popular, and even though the game has been out for almost 8 years now, there are still literally dozens of custom levels being uploaded to it every minute, which is a truly staggering amount. The total number of user-created levels in the game is literally in the millions. The current estimate is that there are about 49 million such levels (which is a truly staggering amount.)
The thing is: Even though there are so many levels, and the number is increasing very rapidly, almost every single level will be played by at least a few people. Depending on your luck, your level might in fact be played by several hundred people, but at a very minimum a dozen or so plays is almost guaranteed. There's also a high likelihood that you will get several likes and sometimes even comments on your level.
In fact, even if you create a level that's so immensely difficult or immensely obscure that pretty much nobody can beat it, it's pretty much guaranteed that someone will beat it eventually, no matter what it takes. (In fact, there's a dedicated group of players whose mission is to beat every single level at least once. The mission is to not leave a single level unbeaten, no matter how many millions of levels there may be.)
GeoGuessr, however, is not even nearly that engaging. Creating a custom map is actually exciting in itself, because there are tons and tons of cool ideas one can come up with in order to create custom levels. The problem is that it's almost guaranteed that nobody will play your level. At most you might get a measly one play by somebody.
The major problem is that, unlike Super Mario Maker 2, the developers of GeoGuessr have not created any kind of promotion system for user-created maps.
In Super Mario Maker 2, when you upload your level it will immediately appear in a "new levels" list which is pretty much guaranteed to be seen and checked by at least a few players. And even after it falls out of that list, there's a big likelihood it might be given to people to play who are just playing random levels (such as in one of the "endless" game modes, which just gives you user-created levels of a particular estimated difficulty until you run out of lives.)
There's no such a thing in GeoGuessr, so your custom map will not be shown nor promoted by the website anywhere (at least not anywhere where people check and try them.) Also, there isn't any kind of forum where you can make a "try my new map" post either.
So unless you advertise your map somewhere outside of the web site (eg. in a Discord channel or in some dedicated Reddit forum), your new map is pretty much guaranteed to remain in complete obscurity, not being noticed nor played by anybody.
This is especially disincentivizing if you spent a lot of time and effort to create the custom map (which will quite often be the case, if you want for it to have a particular theme.)
Another even major problem is that custom maps quickly become obsolete and broken! This is an even bigger demotivating flaw in the system.
The problem is that Google is constantly updating their Street View images, and for some reason they do not preserve every single previous picture of a particular place. Which means that, essentially, after some months many of the locations you put into your custom map will essentially become broken links. For some reason the game itself doesn't recognize and realize this, and instead will just show a black picture. Which, of course, completely destroys the playability and the entire idea of the map.
This is most probably not the fault of the GeoGuessr developers, but the fault of Google. But regardless of whoever is at fault, it means that most of your maps, at least if they contain particular individual locations (rather than entire delineated areas) are transient: Over time, location after location will become broken and just start showing a black empty picture. Sometimes this can happen in mere months, if not weeks.
So if you have a cool custom map with individual locations, which you created a couple of years ago, the chances that at least half of the locations do not show up anymore, completely breaking your map, is very high. (In fact, this does cause that the authors of unusually popular maps need to be constantly updating them to replace the broken locations with updated ones. It's constant work.)
This pretty much destroys any incentive to create custom maps in GeoGuessr, which is one of its biggest flaws.


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